How to Describe Your Brand Voice (With Examples)
Why "professional and friendly" describes nothing, the four dials worth describing, and three example voice descriptions at the right level of specificity.
Read the guide →SEO Guides · AI Writing + Brand Voice
Voice systems for the synthetic web.
Useful, direct guides for making AI drafts sound less like the average internet and more like the person or brand behind the words.
How to Make Claude Write in Your Voice
The three homes for a voice in Claude — account instructions, Project instructions, Skills — and what to put in each. Updated for the 2026 Styles-to-Skills change.
Read the guide →ChatGPT Custom Instructions for Writing Style
What goes in each settings box, what does nothing, and how to write rules the model can actually follow.
Read the guide →Brand Voice Guide Template (Free, AI-Ready)
Seven sections, one page, a filled-in example, and how to make ChatGPT or Claude actually follow it.
Read the guide →Why Does ChatGPT Sound So Generic?
The diagnosis: averaged training data, safety-tuned defaults, missing voice anchors — plus practical fixes you can use today.
Read the guide →How to Make ChatGPT Sound Like You
A practical guide to turning real writing samples into a reusable voice prompt that stops generic AI drafts.
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